Hear the District :
An Interactive Audio Guide to Local Attractions
The Contextual
Design Challenge
Urban Ally aimed to make a significant impact on the Phra Nakhon district, one of the many areas hosting Bangkok Design Week. Their goal was to ensure that visitors don’t just pass through but truly engage with and explore the district's hidden charm. They wanted to create a lasting impression and help people discover the intriguing aspects of Phra Nakhon that are still waiting to be uncovered
Work under
An outdoor audio guide designed to introduce people to the district's charm through storytelling by local voices, guiding them to uncover its unique attractions on their own
Overview
Role
Design Lead and Project Manager
Research
Define
finding :
People often come and go quickly, usually with plans to visit a specific exhibition or area, resulting in only a brief visit to the district
Ideate
Deliver
Explore and research on visitor behavior during Bangkok Design Week
Identify current problems and challenges, as well as emerging opportunities
Story-telling
Senses
Time-spend
An audio guide uncovering hidden stories and encouraging exploration of the district
finding :
finding :
Phra Nakorn is more of a departure point than a place to stay.
Many people in the district tend to move away because they believe that it is an old city that lacks the dynamic that younger people are seeking
